Lemon Coolers is a business started by five talented children, which was born a year and a half ago in the Ken Academy business incubator.
Business has evolved rapidly, and now children are present at sales events, they have Facebook page and they take care of the production of homemade lemonade themselves, always sweetened with honey.
The five "Lemon Coolers" went through the entire process that must be followed when starting a business: defining the product, trying different recipes and different flavors, market research, tasting to establish the flavors, logo 1, then logo 2 (changed following a brand opinion analysis), then they went from selling in a plastic cup without any label, to selling in a plastic bottle with a label. At the moment, I sell by the glass bottle, to protect the environment.
In the beginning, the children did the production on the spot. Then they started making lemon juice at home and bought a dispenser. Recently, they negotiated with Fabio Pizza to make the production in the laboratory and to be able to sell with approval.