Lemon Coolers – gang of cool kids with their own business and Facebook page

Lemon Coolers is a business started by five talented children, which was born a year and a half ago in the Ken Academy business incubator. Business has evolved rapidly, and now children are present at sales events, they have Facebook page and they take care of the production of homemade lemonade themselves, always sweetened with honey. 

The five "Lemon Coolers" went through the entire process that must be followed when starting a business: defining the product, trying different recipes and different flavors, market research, tasting to establish the flavors, logo 1, then logo 2 (changed following a brand opinion analysis), then they went from selling in a plastic cup without any label, to selling in a plastic bottle with a label. At the moment, I sell by the glass bottle, to protect the environment.

In the beginning, the children did the production on the spot. Then they started making lemon juice at home and bought a dispenser. Recently, they negotiated with Fabio Pizza to make the production in the laboratory and to be able to sell with approval.

They have also just started negotiations for distribution channels and have created a Facebook page for which they have designed their own editorial calendar.

Here is how the five "Lemon Coolers" describe themselves:

"Hi,

 We are LEMON COOLERS…..a bunch of COOL kids following our dreams and learning business while playing.

 Inspired by nature and the magic of childhood, we make homemade LEMONADE, always sweetened with honey.

 We have been through many adventures together. We played, we combined fruits and flavors, we united the ingredients of nature with those of our hearts: passion, joy, enthusiasm.

 We share the tastiest recipes with you and hope they amaze you!

 THE LEMON COOLERS is the magic game of childhood… so cool, right?!”

You can follow the kids on their Facebook page:  https://www.facebook.com/coollemons/

How businesses are born in the Ken Academy incubator

Within the KEN Academy program, children follow a path that can lead to the "birth" of a business.

During the first 2 years of KEN, children accumulate a business knowledge base, develop small entrepreneurial projects and strengthen a set of skills (teamwork, selling, presentation, planning).

They then define a business idea (something they like, have a talent for) and follow a learning path designed to take them from idea to a working business.

Children come up with their own ideas and, with the support of KEN mentors, make their dream come true in a real market context.

Ken Academy offers a complex program of financial and entrepreneurial education for children between the ages of 7 and 13. The novelty brought by KEN Academy is the applied component of the program – visiting some companies (intended to help children understand business concepts, but also the production process), building their own businesses and holding sales events; thus, they come into direct contact with the market, get to know customers personally, practice their courage, sales skills and learn to work in a team.

Parents can enroll their children for the 2018-2019 school year at Ken Academy starting now by filling out the form on the website: http://kenacademy.org/inscrieri-ken/

About Ken Academy

KEN Academy is a non-profit organization, a complex financial and entrepreneurial education program for children between the ages of 7 and 13, developed by the KEN Institute Association.

KEN Academy through the KEN Business program also functions as a "business incubator" where the best business ideas of children are encouraged and supported.

Until now, more than 2100 children have graduated from one of the Academy's Programs: KEN Academy, KEN Business, KEN, Start or KEN Money.