Episode 4: How can I promote my product?

How's your lemonade business going?

I'm sure you've already created a wonderful, innovative and very tasty product, perfect to hydrate and energize customers. 

But is it enough? 

Ehhh well it isn't! 

You can have a great product and still not have a successful business! 

Do you still remember how you can measure business success?

I invite you to follow the story of several children, entrepreneurs, and their business, a car wash: 

Continue the discussion with a friend / parent to better understand the business and its promotion. Here are some directions to explore: 

• Why was the children's business not successful at first? What did they do to turn the situation in their favor? 
• Tell us about an ad / poster you like

An essential thing for an entrepreneur to think about is: How do I get people to know about my product?

I mean, it's time to think about promotion!

promotion is how a business makes itself known to reach potential customers. 

Through promotion, the entrepreneur brings to the fore the benefits of his product and how it differentiates itself from the competition, that is, what makes it special. 

Any successful business needs advertising, and this can be done offline (in the newspaper, flyers, on the radio, on TV) or online (on social networks or on your own website). 

Challenge to a direct experience:

Choose a product (can be lemonade) and create at least 2 promotional materials. 

You can make a poster and a short advertisement or maybe prepare a promotion for the online environment, through Social Media. 

If you want, you can send me the created materials to office@kenacademy.org or in a private message on the page of Facebook.

Remember, any successful business needs promotion!

 

The next episode appears on Friday, May 22, 2020.

#staytuned #do the Challenge #learn at home