{"id":17097,"date":"2020-05-15T04:41:55","date_gmt":"2020-05-15T04:41:55","guid":{"rendered":"https:\/\/kenacademy.org\/?p=17097"},"modified":"2020-05-15T04:41:55","modified_gmt":"2020-05-15T04:41:55","slug":"episodul-4-cum-imi-pot-promova-produsul","status":"publish","type":"post","link":"https:\/\/kenacademy.org\/en\/episodul-4-cum-imi-pot-promova-produsul\/","title":{"rendered":"Episode 4: How can I promote my product?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How&#039;s your lemonade business going?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#039;m sure you&#039;ve already created a wonderful, innovative and very tasty product, perfect to hydrate and energize customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But is it enough?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ehhh well it isn&#039;t!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can have a great product and still not have a successful business!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you still remember how you can measure business success?<\/span><\/p>\n<p><span style=\"color: #438770;\"><b><i>I invite you to follow the story of several children, entrepreneurs, and their business<\/i><\/b><\/span><span style=\"font-weight: 400;\">, a car wash:\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1ZNySxtgEss\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b><i>Continue the discussion<\/i><\/b><span style=\"font-weight: 400;\"> with a friend \/ parent to better understand the business and its promotion. Here are some directions to explore:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why was the children&#039;s business not successful at first? What did they do to turn the situation in their favor?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tell us about an ad \/ poster you like<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An essential thing for an entrepreneur to think about is: <\/span><span style=\"color: #438770;\"><b><i>How do I get people to know about my product?<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">I mean, it&#039;s time to think about promotion!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">promotion <\/span><span style=\"font-weight: 400;\">is how a business makes itself known to reach potential customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through promotion, the entrepreneur brings to the fore the benefits of his product and how it differentiates itself from the competition, that is, what makes it special.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any successful business needs advertising, and this can be done offline (in the newspaper, flyers, on the radio, on TV) or online (on social networks or on your own website).\u00a0<\/span><\/p>\n<p><span style=\"color: #438770;\"><b><i>Challenge to a direct experience<\/i><\/b><span style=\"font-weight: 400;\">:<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose a product (can be lemonade) and create at least 2 promotional materials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can make a poster and a short advertisement or maybe prepare a promotion for the online environment, through Social Media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want, you can send me the created materials to <\/span><a href=\"mailto:office@kenacademy.org\"><span style=\"font-weight: 400;\">office@kenacademy.org<\/span><\/a><span style=\"font-weight: 400;\"> or in a private message on the page of <\/span><a href=\"https:\/\/www.facebook.com\/KenAcademy.org\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, any successful business needs promotion!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><b><i>The next episode appears on Friday, May 22, 2020.<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><b><i>#staytuned #do the Challenge #learn at home<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_btn3-container vc_btn3-center\" ><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-icon-left vc_btn3-color-warning\" href=\"https:\/\/kenacademy.org\/en\/inscriere-parinti\/\" title=\"\" target=\"_blank\"><i class=\"vc_btn3-icon fa fa-phone-square\"><\/i> are you a parent Enroll your child at KEN Academy now!<\/a><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_btn3-container vc_btn3-center\" ><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-icon-left vc_btn3-color-warning\" href=\"https:\/\/kenacademy.org\/en\/inscrieri-scoli\/\" title=\"\" target=\"_blank\"><i class=\"vc_btn3-icon fa fa-users\"><\/i> are you school Apply now for the KEN Academy program!<\/a><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>How&#039;s your lemonade business going? I&#039;m sure you&#039;ve already created a wonderful, innovative and very tasty product, perfect to hydrate and energize customers. But is it... <\/p>","protected":false},"author":1,"featured_media":17098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[752],"tags":[753,760,720,775],"_links":{"self":[{"href":"https:\/\/kenacademy.org\/en\/wp-json\/wp\/v2\/posts\/17097"}],"collection":[{"href":"https:\/\/kenacademy.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kenacademy.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kenacademy.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kenacademy.org\/en\/wp-json\/wp\/v2\/comments?post=17097"}],"version-history":[{"count":0,"href":"https:\/\/kenacademy.org\/en\/wp-json\/wp\/v2\/posts\/17097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kenacademy.org\/en\/wp-json\/wp\/v2\/media\/17098"}],"wp:attachment":[{"href":"https:\/\/kenacademy.org\/en\/wp-json\/wp\/v2\/media?parent=17097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kenacademy.org\/en\/wp-json\/wp\/v2\/categories?post=17097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kenacademy.org\/en\/wp-json\/wp\/v2\/tags?post=17097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}