{"id":16926,"date":"2020-05-08T05:02:09","date_gmt":"2020-05-08T05:02:09","guid":{"rendered":"https:\/\/kenacademy.org\/?p=16926"},"modified":"2020-05-08T05:02:09","modified_gmt":"2020-05-08T05:02:09","slug":"episodul-3-cum-ajunge-un-produs-sa-fie-de-succes","status":"publish","type":"post","link":"https:\/\/kenacademy.org\/en\/episodul-3-cum-ajunge-un-produs-sa-fie-de-succes\/","title":{"rendered":"Episode 3: How does a product become successful?"},"content":{"rendered":"

Thinking of doing business!\u00a0<\/span><\/p>\n

But, you realize that there are already others in the market that offer the same thing. They are your competition!<\/span><\/p>\n

What are you doing? Do you give up or follow your passion and dream looking for solutions?\u00a0<\/span><\/p>\n

In such an economically developed market, the chances of your idea being completely innovative are slim. But that doesn't mean you can't start your own business.\u00a0\u00a0<\/span><\/p>\n

You know what I was saying in the last episode<\/strong><\/a>?\u00a0<\/span><\/p>\n

Competition is important! But always ask yourself: <\/span>what sets my product apart<\/i><\/b><\/span> of others that already exist in the market?<\/span><\/p>\n

When you present your product to a potential customer, the value you provide is made up of the actual product and the sum of the elements that differentiate it.\u00a0<\/span><\/p>\n

What this means?\u00a0<\/span><\/p>\n

It means that it is important to highlight, in addition to the product itself, a set of aspects that make it different from the competition: the way of promotion, the relationship with customers, the packaging, the quality and durability, the price, the sustainability, the location of sale or maybe the ingredients used if we remember our lemonade stand!<\/span><\/p>\n

Here's how he thought about making an entrepreneur<\/i><\/b> <\/span>who wanted to open a pizzeria:<\/span><\/p>\n